UnicornThesaurus began life in 2014 as nothing more than a personal blog, set up purely to give me a public outlet for my creative writing.
I shared my thoughts on the various topics that interested me, posted my personal work, short stories and various other creative writing projects. The blog still exists over at The Dinocorn Life if you want to poke around my mind and get a taste for my style of writing, however, it’s no longer my primary focus and so tends to go through phases of terrible neglect!
Since 2014 my professional writing career has taken off and it was time for ‘the unicorn’ to evolve into a fully-fledged digital marketing service.
Going from the personal to the professional UnicornThesaurus offers content marketing, product outreach and social media management and training to small and medium-sized businesses.
The Story Behind The Unicorn
You’re probably thinking UnicornThesaurus is a pretty unusual name choice for a digital marketing service, and you’d be right — it’s pretty unique, but that’s like the services I provide!
The name came in a moment of clarity where a mixture of my love of dinosaurs collided with my admiration for a good pun; combined with the fact that I refer to my wife as ‘The Unicorn’ – UnicornThesaurus was born.
It was later pointed out to me that if you look up ‘unicorn’ in a thesaurus you find no results, meaning the word is unique — making UnicornThesaurus an even more poignant name for a digital marketing company… If only I’d known!
My accidental cleverness/inherent love of the silly does, however, represent the service that I deliver; a unique and fun voice that will put an injection of energy into your marketing.
Unicorns are real, we’re just hard to find.