COMPETITIONS & EVENTS
Hosting competitions or blogger events is another great way of letting people know about your business and are definitely some of the best ways to create a buzz around your brand!
Running competitions & giveaways with influential bloggers
While blogging and keeping on top of your own social media is vital as part of your overall marketing plan, reaching out to and connecting with influential bloggers to run competitions is a sure-fire way to increase your brand’s visibility and supercharge your social media following.
If you’ve got a physical product or service to sell then setting up a competition is a super cost effective way of promoting this to a large number of people in a relatively short space of time.
I’ve had some fantastic results running competitions with bloggers which have seen clients’ social media followings more than double in just two weeks, with their brand’s reach skyrocketing and sales increasing as a direct result of these campaigns.
I can reach out to bloggers and influencers in your niche and work with them to create the perfect competition or giveaway to create a buzz around your products and services.
Blogging events to increase brand trust and visibility
Putting together an offline event can have huge benefits for your business, especially if you have physical premises.
An offline event gives you the opportunity to network and interact with your customer base in real life, and, as long as you invite the right people to these kinds of events, this networking can translate to the digital realm too.
Bloggers love to attend brand events, especially if it’s well organised and offers incentives for them to attend (i.e. appearances from other brands, freebies, networking opportunities with other bloggers and brands etc). They’ll take pictures, tweet during the event, share pictures on Instagram and Facebook, and will also do a write-up of the event afterwards.
All of this translates to a huge boost in online visibility, both during and after your event.